It shows its sources.
Where relevant, Phronesis refers to employment legislation, ACAS guidance and other recognised sources so you can see where the information comes from.
AI Answers. HR Clarity. Business Confidence.
We all know that managing people can be complicated. Whether it’s dealing with someone who’s regularly late, managing sickness absence or understanding the right process to follow, HR questions come up all the time.
And sometimes you just need a straightforward answer, without having to book a meeting, make a phone call or spend ages searching online.
That’s why we’ve developed Phronesis.
Created by SME HR Consultancy, Phronesis is an AI-powered HR assistant designed specifically for UK businesses. It’s available 24/7, giving business owners and managers practical HR guidance whenever they need it.
And the best bit? You can try it for yourself, right here on our website.
Pretty much anything HR-related! For example:
Just ask your question as you would if you were speaking to an HR consultant.
Phronesis will help you understand the relevant employment law, what you need to consider and the steps you might take next.
It’s straightforward to use, and you don’t need to know HR terminology to get started.
At SME HR Consultancy, we spend our days helping businesses deal with people issues. We know that not every question needs a consultant, but we also know how important it is to get things right.
We developed Phronesis to make good HR guidance more accessible, particularly for smaller businesses that may not have their own HR team.
It’s not intended to replace experienced HR professionals. It’s another way of getting support, particularly for those everyday questions that crop up when you’re running a business.
And when a situation is more complicated, sensitive or carries greater risk, you still have the option of speaking to the team at SME HR Consultancy.
Use Phronesis when you need a quick answer. Speak to us when you need more hands-on support.
It’s a fair question. There’s no shortage of AI tools available, but HR advice needs to be considered carefully. After all, the decisions you make can affect your employees and your business. We’ve built Phronesis with some important safeguards to help you use it with greater confidence.
Where relevant, Phronesis refers to employment legislation, ACAS guidance and other recognised sources so you can see where the information comes from.
Responses include confidence indicators to help you understand how certain the guidance is.
If there isn't enough information to give a reliable answer, it's designed to tell you rather than simply guess.
Workplace issues are rarely black and white. Phronesis encourages you to consider the circumstances and different perspectives before making decisions.
If something is particularly complicated or high-risk, it can highlight when speaking to an experienced HR professional would be sensible.
Of course, no AI tool will get everything right every time. Phronesis is there to help you make more informed decisions, not make those decisions for you.
Not every business needs a full-time HR professional or an ongoing consultancy arrangement. But every business employing people will have HR questions. Phronesis gives you another option: affordable, practical HR guidance that you can access whenever you need it.
The easiest way to understand what Phronesis does is to try it.
Think of an HR question you’ve recently had, or something you’re currently dealing with, and ask away.
You might be surprised at just how useful it is. Just hit on the Phronesis icon on the bottom right of your screen (Marc – could this be here as well?)
Want to use Phronesis regularly? Visit
So, why don’t you give us a call, we’d love to have a chat about how we can help. We’ll happily give you Free 30 Minutes of HR Advice. So, what have you got to lose?
Contact Us
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